My Story By Rosa Mcauley Parks - Free Essay Example

Sample details Pages: 3 Words: 831 Downloads: 2 Date added: 2019/03/27 Category Politics Essay Level High school Tags: Rosa Parks Essay Did you like this example? My Story is an autobiography written by Rosa Mcauley Parks, a strong name in the African American civil-rights activist. Rosas life growing up in the south during the early 1900s when racism and segregation was not only a law but instilled into the younger society by their elders. Segregation laws separated people of different nationalities and color from certain areas to live, having certain jobs and going to school. Don’t waste time! Our writers will create an original "My Story By Rosa Mcauley Parks" essay for you Create order Some years later Rosa met her husband Raymond Parks though they did not have children life alone was a struggle being an African American in these times. But through hard work, and determination with the help of the National Association for the Advancement of Colored People whom Rosa was the secretary, they were able to pave the way and make a great change for African Americans everywhere. In the beginning of the book Rosa describes her childhood in Montgomery, Alabama. She talks about how her grandfather would sit on the porch with a shotgun to be prepared for confrontations with white threats such as the Ku Klux Klan (KKK). Many black families just took the abuse, but some fought back like Rosas family they were one of the few that did not tolerate the injustice. Growing up was hard for Rosa the constant abuse and negligence of whites made it hard even at an early age due to the constant exclusion from activities and rights as whites. If Rosa was included, then it was most times by being harassed and being belittled and called racial slurs or bullying by whites, this didnt set well with Rosa. Violence towards those of color was a common occurrence in those days. Rosas intolerance of the cruel treatment of blacks was the early beginnings of Rosa Parks being an activist. As a young woman Rosa met her husband Raymond who was a very active and longtime member of the NAACP, shortly after the marriage Rosa joined the cause of the NAACP as a secretary and fought alongside her husband and many others that were fighting to pave the way towards equality for African Americans. The NAACP successfully ended segregation in schools, and although they did not gain voting rights for all they went along to do other remarkable things for people of color. On December 1st, 1955 Rosa was arrested for not giving up seat on the front of the bus to a white man. She was later arrested and charged with violation of segregation law. The NAACP bailed Rosa out of jail and capitalized on the headline to set a example of the unfair arrest of Rosa due to the segregation laws After the arrest Rosa was viewed as the catalyst for segregation law. The buses in Montgomery were mostly used by African Americans for transportation to and from work but had segregated sections whites sat in the front of the bus and African Americans were forced to sit and even stand in the back and were sometimes kicked off the bus to make room for whites, it was a sign of the times and not such a proud time in history. On the 5th of December 1955 most, African Americans boycotted the busses which dramatically decreased the amount of money made by the bus companies. There were many sacrifices made in the name of the greater good, some lost their jobs or were fined but the s trength of many prevailed that day in making a difference that would make the history books, segregation was ended after a year of the busses being boycotted the NCAPP finally won. After the segregation ended it was hard for Rosa and her family to get back to a normal life, Rosa was now very involved as an activist. Rosa was a champion of other causes as well such as fighting for equal education and suffrage for people of all races. Rosa then went to work for the congress as a secretary for Congressman John Conyers Jr. Rosa later retired in 1988, her husband brother and mother all died from cancer between the years of 1977 and 1979 but Rosa still did not give up her advocating for others she co-founded the Rosa and Raymond Parks Institute for Self-Development, to serve Detroits youth. She later traveled to lend support to civil rights and wrote an auto biography Rosa Parks: My Story in 1999. Parks was awarded the Congressional Medal of Honor the highest honor awarded to a civilian, when she died at the age of 92 on October 24, 2005. She became the first woman in the nations history to be lay to rest in the state U.S. Capitol. This woman was an icon from history and our world is a much better place because of Rosa Parks and her familys unwillingness to let the injustice of African Americans continue. The way we treated persons of color makes me ashamed. Everyone should be equal and with dignity and respect. It makes me sad that even in todays world there seems to be a divide between in people.

Eng 225 Week 3 Assignment Establishing Theme - 1039 Words

ENG 225 WEEK 3 ASSIGNMENT ESTABLISHING THEME To purchase this visit following link: http://www.activitymode.com/product/eng-225-week-3-assignment-establishing-theme/ Contact us at: SUPPORT@ACTIVITYMODE.COM ENG 225 WEEK 3 ASSIGNMENT ESTABLISHING THEME ENG 225 Week 3 Assignment Establishing Theme Establishing Theme. Select a movie from AFI’s 10 Top 10 lists and explain how three cinematic techniques and/or design elements have helped establish a major theme in that film. In 800 to 1200 words: 1. Describe a major theme of the movie you have selected using evidence from the movie itself as well as course resources and other scholarly sources to support your position. 2. Identify at least three techniques (cinematography, lighting,†¦show more content†¦Select a movie from AFI’s 10 Top 10 lists and explain how three cinematic techniques and/or design elements have helped establish a major theme in that film. In 800 to 1200 words: 1. Describe a major theme of the movie you have selected using evidence from the movie itself as well as course resources and other scholarly sources to support your position. 2. Identify at least three techniques (cinematography, lighting, acting style, or direction) and/or design elements (set design, costuming, or hair and makeup), and explain how these techniques and/or design elements contribute to the establishment of the theme. Reference particular scenes or sequences in your explanations. 3. State your opinion regarding the mise-en-scà ¨ne, including: How do the elements work together? ENG 225 WEEK 3 ASSIGNMENT ESTABLISHING THEME To purchase this visit following link: http://www.activitymode.com/product/eng-225-week-3-assignment-establishing-theme/ Contact us at: SUPPORT@ACTIVITYMODE.COM ENG 225 WEEK 3 ASSIGNMENT ESTABLISHING THEME ENG 225 Week 3 Assignment Establishing Theme Establishing Theme. Select a movie from AFI’s 10 Top 10 lists and explain how three cinematic techniques and/or design elements have helped establish a major theme in that film. In 800 to 1200 words: 1. Describe a major theme of the movie you have selected using evidence from the movie itself as well as course resources and otherShow MoreRelatedProject Mgmt296381 Words   |  1186 Pagesprojects 2.3 Stakeholders and review boards 12.1 RFP’s and vendor selection (.3.4.5) 11.2.2.6 SWAT analysis 6.5.2.7 Schedule compression 9.4.2.5 Leadership skills G.1 Project leadership 10.1 Stakeholder management Chapter 11 Teams Chapter 3 Organization: Structure and Culture 2.4.1 Organization cultures [G.7] 2.4.2 Organization structure [9.1.3] 9.1.1 Organization charts 1.4.4 Project offices Chapter 4 9.2 Building the team (.1.3) [3.5.3] [App G.2 Building teams] 9.4 ManagingRead MoreCase Study for Management Accounting36918 Words   |  148 PagesJ. Lopez Lubian Antonio Pareja Kincaid Manufacturing Jon Yarusso Ram Ramanan Osram.NA John Shank Lawrence Carr William Lawler Pleasant Run Children’s Home Brooke E. Smith Mark A. McFatridge Susan B. Hughes University Bottom Line Enrico Uliana Case 3: Case 4: Case 5: Case 6: Case 7: Case 8: Case 9: Editor’s Remarks I am pleased to present the nine teaching cases presented at the 2002 Conference of the Management Accounting Section of the American Accounting Association. These cases provideRead MoreCase Study for Management Accounting36912 Words   |  148 Pages Lopez Lubian Antonio Pareja Kincaid Manufacturing Jon Yarusso Ram Ramanan Osram.NA John Shank Lawrence Carr William Lawler Pleasant Run Children’s Home Brooke E. Smith Mark A. McFatridge Susan B. Hughes University Bottom Line Enrico Uliana Case 3: Case 4: Case 5: Case 6: Case 7: Case 8: Case 9: Editor’s Remarks I am pleased to present the nine teaching cases presented at the 2002 Conference of the Management Accounting Section of the American Accounting Association. These casesRead MoreProject Managment Case Studies214937 Words   |  860 PagesISBN-13: 978-0-471-75167-0 (pbk.) ISBN-10: 0-471-75167-7 (pbk.) 1. Project management-Case studies. I. Title. Printed in the United States of America Contents Preface xi 1 PROJECT MANAGEMENT METHODOLOGIES 1 Lakes Automotive 3 Fems Healthcare, Inc. 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Week Case Assignment Free Essays

In the orientation process I would Inform them of our hospital’s fantastic mentoring program. How we promote confidence, learning and professional growth. I would explain that we adapted the culture from Johns-Hopkins Hospital in Baltimore, which has been ranked the top 25 hospitals, â€Å"Best Hospitals† for twenty- one consecutive years. We will write a custom essay sample on Week Case Assignment or any similar topic only for you Order Now I would stress on utilizing the hospital’s tuition reimbursement and the quarterly professional development classes. How we believe in the staff so much that we provide free medical care for the employee and family members within our hospital. The hospital offer discounted rates for the on-site dry cleaners and discounts for entertainment. I would help them manage stress and prevent burnout by providing discounts to local restaurants [business and hosting annual employee appreciation dinners. I would have monthly raffles that would give the winner a day off with pay. The hospital would have surprise pep rallies that would consist of balloons and clowns. By offering these incentives the hospital will give the newly hired nurses the culture and values of the hospital environment. 2. Hospital staff has to endure with fast-paced, long shifts, stressful environment hat are constantly pushed to limitations. (Evangelic, Kankakee, Matheson) By creating a trusting, and open communication that support the staff in a hospital environment will help reduce and manage their stress levels. Having management and departmental leaders display the desired behavior they would like to have the employees demonstrate on the Job and off the Job. The management and departmental leaders set clear expectation of hospital staff. Hospitals could keep an effective mentoring program that employees could rely on for providing confidence, learning, and professional growth. 3. Exhibit 2. Intervention Points to Influence Culture Change. The cycle of the points are; Behavior, Justification of behavior, Cultural Communications, Hiring and colonization of members who fit in with the culture (Culture), and Removal of members who deviate from the culture. Evangelic, Kankakee, Matheson, Exhibit 2. 6 Intervention Points to Influence Cultural Change) A company that I was previously employed with had poor communication problems with the staff. During a restructuring process the facility manager was fired. A manager from the Greensboro, NC faculty relocated to the Memphis, TN faculty. He Implemented shift dieting that started at the beginning of every shift. The meeting would inform the He would have a weekly meeting with his managers and super visor for them to inform him of any problems. He would advise us of any information that we would have to convey back to the employees. He took away dress down Fridays for office staff, supervisors and departmental managers. He wanted to give a professional environment to the hourly employees at all times. The multiple communications and the dress code he created in the organization changed the behavior of the employees and the supervising staff. I believe it was successful in creating a desired culture. How to cite Week Case Assignment, Papers

Marketing Strategies by Garcia Pizza free essay sample

Rationale: Garcia is a new pizza company that has recently opened in Mumbai. Although its pizza is affordable and of superior quality, it has not been able to capture a large percentage of the market share. Hence, it is genuine problem faced by ‘Garcia’ and as I am interested in marketing, I want to test my ability to devise appropriate marketing strategies and resolve the issue at hand. It will be interesting to carry out research to see what marketing strategies ‘Garcia’ can use to increase sales. Theoretical framework:- Section 2: The External Environment Competition Consumer tastes SWOT analysis Section 3: Marketing Market Research Marketing Mix with the 7 P’s Promotion Techniques Marketing Strategies Methodology Primary Research:- 1. Interview the owner of Garcia to find out the marketing objective of the firm, marketing strategies already implemented by Garcia and the target market. 2. Give the customers questionnaires to find out their perception of the company 3. Survey potential customers to understand their likes and dislikes Secondary Research:- 1. Use web based research to find marketing strategies adopted by competitors and other pizza companies. 2. Read books on the marketing strategies used by companies to increase their sales. Limitations 1. There maybe statistical inaccuracies while collecting data. 2. It will be difficult to collect data from customers as ‘Garcia’ home delivers its pizzas’. 3. The owner may not cooperate and give all the financial and operational details required. 4. The recommendations given do not take into account the financial constraints on the business Action Plan July – Submit research proposal August – Finish data collection. Interview the director and carry out the surveys September – Main results and findings October – Analysis and discussion of results December – 1st draft February – Final draft Word Count 300 Executive Summary:- Garcia is a private limited pizza company that opened in 2004. It has been growing rapidly and currently has 9 outlets in Mumbai. The Kemps Corner outlet, located in a central and easily accessible area of Mumbai, has the greatest budgeted variance and lowest sales. Hence, it is genuine problem faced by ‘Garcia’ and as I am interested in marketing, I wanted to test my ability to devise appropriate marketing strategies to resolve the issue at hand. Primary research such as interviewing the marketing manager and owner and conducting surveys of potential and regular customers as well as secondary research helped me discover weaknesses in their marketing strategy. After analysing the results of the market research, I was able to make suitable recommendations i. e. changes that have to be made to the marketing mix especially process, people, physical evidence and promotion in order to increase sales. However, there are limitations as the report does not take into account the financial feasibility of the recommendations. There was also a time lag between when the survey was carried out and the final recommendations made. Therefore, there may have been changes in the external environment which have not been taken into account. Word Count 199 Introduction: Introduction to the company- Garcia’s Famous Pizza is a fairly new local pizza company. It is a private limited company that was established in January 2004. Over a period of two years, Garcia’s Famous Pizza has already opened more than 9 outlets situated in different parts of Mumbai . Introduction to the problem- Garcia sells good quality pizzas’ at affordable prices. However, it is a new relatively unknown company and faces intense competition from established brands like Dominoes and Pizza Hut. I thought it would be interesting to see what marketing strategies Garcia can use to increase its sales and capture greater market share in a highly competitive market. There are currently nine outlets in Mumbai but I decided to focus my research on the Kemps Corner outlet. This is because it is a new outlet, opened ten months ago, in a central location in Mumbai and is easily accessible. However, the budgeted variance shows the greatest adverse in this outlet. Kemps Corner is a central location in Mumbai and four rival companies are located in the same area. Market Research (Procedure): For primary research, I took an interview with the marketing manager and the managing director of Garcia. Since Garcia’s target market is consumers between the ages 15-25 years and 60% of its customers fall within that age group , I used the quota sampling method to conduct the survey. 60% of those surveyed were within the age group 15-25 and 40% were from all the other age groups. Customers from the Garcia database who had eaten at the Kemps Corner outlet were surveyed. The sample size was 40. Since Garcia’s main business is home delivery, market research was carried out in the form of telephone interviews to regular customers. The purpose of the research was to ascertain the customers’ perception of Garcia’s pizza so that I could make appropriate recommendations. This would help Garcia provide a better all round experience to customers which would help them to generate greater sales. The survey helped me discover weaknesses in Garcia’s marketing strategies and analyse the areas in which there is scope for improvement. Potential customers were also surveyed in order to determine how Garcia can increase sales by increasing their customer base. Questionnaires were handed out outside the outlets of Garcia’s competitors located nearby. A random stratified sampling technique was used. Main results and findings: These results were collected from interviewing current and potential Garcia customers 60% of the regular customers were between 16 – 25 years as a quota sample was taken97. 50% of the potential customers were between 16 to 25 years. Hence, the target market for pizza companies is the age group of 16 – 25 . More than 70% of those surveyed spent less than Rs 10000/- per month on entertainment. 80% of the regular customers ordered pizza from Garcia’s at least once a month and 12. 5% rarely ordered pizza from Garcia. 72. 5% of the potential customers (those ordering from places other than Garcia) ordered pizza at least once a month; only 7. 5% ordered rarely. Majority of the sample usually ordered from Dominoes. This shows that Dominoes has a clear edge in the market followed by Pizza Hut and Smokin Joes. Regular customers were surveyed in order to ascertain their perception. 5% said the quality of food and taste was good/ excellent and majority thought that Garcia was excellent value for money. However, 25% thought variety was fair. Garcia did not fare well on quality of service; 27. 50% said the service was fair while 5% said it was poor. This is one area that is a weakness that Garcia has to focus on because in the food industry good service is required to increase sales. Slow de livery was another weakness as 25% said speed of delivery was fair. Customers surveyed thought that the pizzas’ were not hot when delivered with 25% rating it fair and 7. 0% rating it poor. Half of the regular customers had heard about Garcia through their friends. Only 25% had heard about Garcia through the fliers which are the main method of promotion . Only 10% of the potential customers surveyed heard about Garcia through fliers. Hence, their promotional strategy does not appear to be effective as 45% had heard about Garcia through their friends and17. 50% of those surveyed had not heard of Garcia. 95% of those interviewed ordered from Garcia as well as other places. Only 5% said they only order from Garcia. Since, it is a new firm Garcia has not developed brand loyalty. Majority of those surveyed would be willing to try a new pizza company. As the results show, 70% of the customers think taste of the pizza is the most important while for 12. 50% value for money is most important while ordering pizza. However, 15% said that fast delivery was the most important. This question was asked as Garcia is deliberating advertising on radio. The survey showed that 47. 50% of those sampled usually heard Go F. M. Hence, if considering advertising through radio, Garcia should advertise on Go F. M. In this way they will be able to reach out to a large percentage of their target market. Analysis and Discussion: On analyzing the data, I have determined that – †¢The target market is customers between 16 – 25 years who do not have high disposable incomes to spend on entertainment. Therefore, demand is relatively price elastic . Since Garcia is a new brand, they price their products 10- 15% lower than established brands which helped them capture some of their competitors’ market share. †¢In the pizza industry, there are many well-established firms. Therefore, Garcia is a follower in the market. The product positioning map shows how the three major competitors that Garcia has to compete with are placed based on quality and price. Product Positioning Map (PPM) of the four main competitors in the pizza industry The positioning map shows that Dominoes and Pizza Hut have high quality. However, their pizzas’ are priced higher than those of their competitors. Smokin Joes and Garcia were placed close together in the PPM. However, Garcia’s prices were slightly lower than Smokin Joes and the quality was slightly better. †¢Delivery time was one of Garcia’s weaknesses. Since Dominoes introduced a delivery time of 30 minutes or a free pizza, fast delivery has become a factor people consider while placing their orders. This is one area that Garcia needs to concentrate on as their pizzas’ takes between 35 – 40 minutes to be delivered. †¢Their main promotional strategy is distribution of fliers. However, a small percentage of both potential and regular customers have heard about Garcia through fliers. Therefore, this strategy has not been effective and other methods of promotion need to be considered. †¢Garcia’s position in the Product Life Cycle The Kemps Corner branch has been open for one year. It is now at the growth stage of the product life cycle characterized by a rapid increase in sales. Although it is at the growth stage, Garcia’s share in the market remains relatively low as it a new firm that potential customers are unaware about. It also has some weaknesses such as fair service and insufficient variety. Therefore, according to the Boston Matrix it can be classified as a Question Mark. Garcia’s position in the Boston Matrix With persuasive advertising and marketing techniques, Garcia can increase its market share and become a star. Since Garcia is a new firm, it has to work hard to develop customer awareness and brand loyalty by introducing schemes and other promotional offers. †¢Garcia is currently expanding their product range rapidly. They are not developing new markets or products. Therefore, according to the Ansoff matrix, they are aiming for market penetration. By analyzing the data collected by the market research, weaknesses can be analyzed in order to find ways to increase sales. Recommendations and Conclusion:- Product:- 1. Garcia can introduce low calorie pizzas’ or healthy side-orders like salads since people are becoming more health conscious. . Garcia can serve beverages such as iced tea and beer. These changes are not difficult to introduce and will lead to a better overall experience for their customers. Price: Garcia is perceived as excellent value for money as its goods are priced 10 – 15% below those of its competitors. No changes should be made to this pricing strategy as it has helped Garcia gain market share and increase sales. Promotion: 1. Florentina and Californian pizzas’ were unpopular . These products with low market share and low market growth can be classified as ‘dogs’ according to the Boston Matrix. Garcia can market unpopular products by using promotional offers such as a free portion of garlic bread with a 12 inch pizza or market the pizza so that with every Chicken Tikka there is a discount if purchased with a Californian pizza. This will encourage people to try these pizzas’. Garcia can discontinue these pizzas’ and introduce more popular new items. 2. To increase customer loyalty Garcia can introduce schemes frequent customers can enjoy. For instance, when a customer orders from Garcia, they can send discount coupons that can be used in the next purchase. Garcia can inform regular customers of new offers or new items on the menu through emails and text messages as it has a database of all its customers with their mobile numbers and email addresses. 3. They can email only ‘lazy’ customers redeemable coupons that can be used to avail of exciting new offers. 4. Since Garcia is a new company, informative and persuasive advertising is needed to promote its pizzas’. Currently Garcia is using only fliers to advertise and is relying heavily on word of mouth to attract new customers. They need to consider above the line promotional strategies such as the radio. They should advertise on GO F. M. as majority of the sample preferred listening to it. Since it has outlets only in Mumbai, advertising on national TV or hoardings is not feasible due to the high costs involved. Advertising in the newspaper can also be considered. 5. Garcia donates a significant part of its profits to charity . Its packaging is also eco-friendly. People are unaware that Garcia is a socially responsible firm. It can advertise itself as a local company contributing to the well being of its community. This could become Garcia’s Unique Selling Point (USP). 6. Garcia can introduce special schemes during the Cricket World Cup. For instance, there maybe a lucky draw when people order and the grand prize can be two tickets to the world cup final. Place: It is not feasible to make any changes to the location of the outlet. People: The quality of the service needs to be improved as this is one of the business’ weaknesses. They have to work on human resource management so that the staff is polite and prompt while attending to orders. Process:- Garcia does not have a delivery time. Orders take between 35-40 minutes to be delivered. Pizza delivery in Mumbai is expected to take only 30 minutes. As Garcia is focusing on home delivery, they need to become more efficient and deliver within 30 minutes to increase sales. Physical Evidence: Garcia currently uses eco-friendly packaging. They need to make changes so that the packaging is not only attractive but also insulates the pizza and keeps it hot till it is delivered. Hence, my making appropriate changes to Garcia’s marketing mix especially in weak areas such as process, physical evidence and promotion, it an increase sales and gain market share. Limitations:- †¢The situation may not be accurately reflected as only a small percentage of the population was surveyed. There was also a time lag between when the survey was carried out and the final recommendations made. Therefore, there may have been changes in the external environment which have not been taken into account. †¢This report does not consider financial constraints on the business. Acknowledgements: 1. Ms. Sonali Bajaj – my business and manag ement teacher without who assisted me throughout this process 2. Mr. Anil Malani the Managing Director who provided invaluable information and help and gave me permission to go ahead with this project. 3. Ms.